Tag Archives: NFL marketing to Latino community

Mark Sanchez: The Great Latino Hope?

JASON CLINKSCALES: When Mark Sanchez got drafted by the New York Jets last April, advertising and publicity analysts immediate salivated over his prospects. They were less interested in his prospects on the field, rather than endorsement and sponsorship opportunities if he essentially becomes the Mexican-American version of Joe Willie Namath.

Yet, despite admirable performances in three postseason games, the suggestion that he will be the one that takes the NFL into apparent unchartered territory with the Latino populous has a bit of problem; Sanchez has to win and win beautifully.
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