Tag Archives: Google

April Fools’ Day

MOLLY SCHOEMANN: I love April! It’s my birth month, and it’s cold and rainy, and it’s not quite spring yet because it’s still really cold and…basically, it’s my birth month. Yay, April.
But I’m not a huge fan of April Fool’s Day, or as it’s come to be known in recent years, “Day for Corporations to Send Out Phony Press Releases About Gag Initiatives They’re Launching, to Show How Hip and With-it They Are But Really it’s Just Annoying.” Continue reading

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SEO Optimization

MOLLY SCHOEMANN: It’s not that I don’t believe in the healing power of Search Engine Optimization, it’s just that…Ok, so I don’t really believe in the healing power of Search Engine Optimization. It’s not that it isn’t legitimate– it just seems like the kind of thing that is easily misused and abused. The same can be said for Social Media Marketing; it also seems to have been embraced by all sorts of companies that probably shouldn’t have bothered. Do I really want to follow an insurance company on Twitter, or be Facebook friends with my bodywash? Hmm…no.

NAVA BRAHE: Molly, SEO isn’t an easy nut to crack, but when it’s done right, there’s no disputing its efficacy, or its impact. I was as much of a skeptic as you, but when you get an “in” on the technique from the right people, the proof is very much in the pudding.

When I moved back to Toronto last year, I stumbled into the world of SEO when I answered an ad on Craig’s List, placed by an SEO firm looking for a copy writer. I thought, sure, I can write copy, but I really had no idea what “keywords” were. Google was something I used sporadically, and was told not to trust it in no uncertain terms during the semester I took “Research Methods” in grad school. Since I was new on the scene and needed a job, I thought, what the hell; I’ll give it a shot. It was tough in the beginning, but now I find it more challenging, and more rewarding than I ever imagined.

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Google Mail Sorting

AKIE BERMISS: I *heart* Google. Seriously. They are really wonderful. Like really, truly wonderful. And I’m not just saying that because I know that Google is probably watching my every movement (Yeah, I know you’re listening… I still love ya, kiddos!). I love Gmail and Google Documents, Calendar, and Reader. I used blogger for while. I use Google maps all the time! Generally speaking, when they put out new features I try them. I was on GoogleWave as soon as I got an invite. And invited as many people as I could. And tried to use — I swear I did, Google! But the recent Google Priority Mailbox feature? That has me kind of creeped out.

MOLLY SCHOEMANN: I love Gmail, and I rely on it heavily. Still, I am beginning to fear Google’s utter ubiquity, and I view each new Google-related development with an increasing skepticism that verges on trepidation. Continue reading

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Google Stealing Data

MOLLY SCHOEMANN: Right now a debate rages as to whether Google grossly overstepped its bounds by collecting and saving the data of users on wireless unencrypted networks for around 3 years. Frankly, I don’t see how there is any way that Google’s actions are defensible.

AKIE BERMISS: I’m with Molly — I fear Google. I find their hippy-dippy branding to be way over the top. Five years ago, it was hip and wonderful and exciting. Now its such obvious pandering as to seem malicious. I’m not saying I hate Google — I use Gmail, google calendars and documents, blogger, and my main browser is Chrome — but I think that when you get to a certain level of power and ownership it can become nearly impossible not to be an overbearing presence.

DAVE TOMAR: People have aggressively surrendered their privacy in exchange for the narcissistic view that we can be noticed by others and leave a mark on the world, even if it is just a media footprint. The Warholian 15 minutes of fame has been critically devalued. In theory, everybody gets the 15 minutes. But it used to be for good reasons like foiling convenience-store robberies, winning local bake-offs or finding a Rembrandt lodged between the pipes in your attic. Now, you just tell everybody in the world exactly what you’re doing at all times and hope that somebody gives a crap enough to click the ‘thumbs up’ icon. Continue reading

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Google Search Suggestions

ZOË RICE:I use Google most often for two reasons. One, to type a word into the toolbar to see how it’s spelled, and two, when I’m watching TV and can’t remember the name of that actor/actress or where I’ve seen him/her before. But recently, it was brought to my attention that Google can make you giggle.

MOLLY SCHOEMANN: The ever-helpful folks at Google are at it again. Now when you go to Google.com and begin to search for a word or phase, a list of related suggestions automatically pops up to guide you in your search, or destroy your faith in humanity. Either way, it saves valuable time. Continue reading

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Is Google Making Us Dumber?

MOLLY SCHOEMANN: I know that at this point I’ve spent months of my life playing around on the internet. Maybe even years. YEARS spent staring at a glowing screen and scrolling through photos of celebrities clambering out of limos.

HOWARD MEGDAL: Molly inexplicably values “playing with the dog, or making a quiche, or calling my grandmother just to say hi” over searching for information on Google. Continue reading

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